It’s that time of year again — the kids are starting to
pack their book bags and add to their wardrobe for the start of the new school
year and vacationers are eying Labor Day plans for that last big summer hurrah
before the fall. Like most in the hotel industry, we at The Daniel are prepping
for what promises to be a big Labor Day.
Based on booking data, Expedia is predicting that Labor
Day 2014 will see a considerable increase in travelers booking air tickets,
hotel room and rental cars compared to Labor Day weekend 2013. AAA is predicting 34.7 million travelers will hit the road on Labor Day weekend. Last year, AAA said 34.1
million travelers hit the road — the highest number in five years.
So if they are right, this year promises to be another
watermark!
In Brunswick, and at The Daniel, late summer also means
one big thing — the arrival of Bowdoin College students! When the college gets
back to full swing it will bring just under 1,800 students to the area. From Aug.
26, the first arrival day, through Sept. 4, when classes start, all these
students will make the trek back to Brunswick. This stretch is full of students
and their families throughout Brunswick.
Bowdoin’s Class of 2018 arrives on Aug. 26 with a full day
of activities and excitement to start of their collegiate careers. Orientation and First Year Programming includes Orientation Trips
that send first-year Bowdoin students out into the local region for activities
that including backpacking, hiking, kayaking and trips to coastal islands.
Bowdoin’s President Barry Mills will host a reception for
parents on the evening of Aug. 26, which is always a big draw. Also, popular
during the college’s orientation are visits to the unique Peary MacMillan Arctic Museum &
Arctic Studies Center and well respected Bowdoin College Museum of Art.
Aside from those connected to Bowdoin, the local Maine
community will certainly be keeping itself busy soaking up the waning rays of
sunshine this summer.
Locals and visitors alike will not want to miss the last
few August and early September weekends at the beach. In the Brunswick area,
this often means treks to nearby Georgetown and the beaches at Reid State Park or the ever popular Popham Beach State Park in Phippsburg.
Another very popular attraction, as the heat dies down
and the nights cool, is ArtWalk Maine,
which allows guests to explore artist studios, galleries, museums, and assorted
venues in beautiful downtowns across the state. ArtWalk Maine is a passport to
discover the creative communities and working artists of Maine, from Biddeford
to Bangor, Portland to Presque Isle.
Each year, about 80 communities take part in ArtWalk
Maine. Traditionally, held on Friday evenings between 5-9 p.m., the events
often include receptions, street performances and specials at local
restaurants.
Our expectations for a busy end-of-summer stretch in
Maine falls right in line with what hoteliers are expecting around the country.
In 2014, demand for air tickets over Labor Day weekend
has increased 20 percent, with the majority of travelers departing on Friday,
Aug. 29, according to Expedia. Demand for hotel rooms is up more than 30
percent and hotel room rates have increased as well, averaging just over $180
per night over this holiday weekend, up approximately 3 percent from 2013.
While demand for car rentals has increased more than 35 percent, rental rates
are slightly lower this Labor Day weekend.
While Labor Day has traditionally been more of a “stay
local” holiday versus some of the summer’s other big weekends, the data suggests
that it is becoming an increasingly popular travel option.
Expedia’s Sarah Gavin offers a few tips for saving over
Labor Day weekend: consider off-the-beaten track destinations — the most
popular destinations are often the most expensive; and be flexible with your
flying schedule — consider flying on Saturday morning or extending your trip
through Monday evening.
The 10 most popular destinations for Labor Day weekend
are: Las Vegas; Chicago; New York City; Atlanta; San Diego, Calif.; Seattle;
Orange County, Calif.; Los Angeles; Miami; and Houston.
According to Expedia, the best deals for Labor Day
weekend can be found in:
Palm Springs, Calif. — Hotel rates are down 12 percent from
last year
Charleston, S.C. — Hotel rates are down 10 percent from last year
Virginia Beach, Va. — Hotel rates are down nearly 9 percent from last year
Ocean City, Md. — Hotels rates are down 4 percent from last year
Austin, Texas — Average hotel rates are $177 per night, down 8 percent from last year
New Orleans — Average hotel rates are $172 per night
Washington — Average hotel rates are $145 per night
Denver — Average hotel rates are $144 per night
Charleston, S.C. — Hotel rates are down 10 percent from last year
Virginia Beach, Va. — Hotel rates are down nearly 9 percent from last year
Ocean City, Md. — Hotels rates are down 4 percent from last year
Austin, Texas — Average hotel rates are $177 per night, down 8 percent from last year
New Orleans — Average hotel rates are $172 per night
Washington — Average hotel rates are $145 per night
Denver — Average hotel rates are $144 per night
We at The Daniel say there is no place better for a Labor
Day trip than Brunswick, Maine! Some of the most popular Labor Day activities
for travelers in the U.S. include dining and shopping — which Brunswick has
plenty of. For returning Bowdoin students, we say welcome back! For the new
students and their parents, we hope your first collegiate send-off trip is a
great one!