Hotel Amenities: What’s in Your Guest Room?

It’s not easy becoming part of Troca Hotels. Just ask some of the amenities lined up to vie for a coveted spot at one of our hotels. If you want to be part of the brand you had better bring your “A” game because we take the selection process seriously.

The fact of the matter is not just any amenity is going to end up at one of our hotels. No, to make the final cut, to earn that spot at one of our hotels, such as The Sofala 15°74 in Goa, India, or The Daniel 43°69 in Brunswick, Maine, you’ve got to have an interesting story, perform really well, and be a little different.

When guests check into a property within the Troca Hotels collection, they are not seeking cookie-cutter experiences. From the check in to check out, Troca Hotels are an experience — from caring and helpful staff, to creative interiors and artwork to guestrooms that are thoughtful and comfortable. Amenities, long overlooked as throwaway essentials, are a part of the details we care a lot about.

At Troca Hotels we are curators of our guests’ experiences. We are not shy about sharing our learned opinions about what will make their stays most enjoyable nor are we reticent to ask their opinions and learn from them. We are creating experiences for our guests by listening to their needs and then adapting to them. When it comes to amenities, that means lining them all up and digging in to figure out what our guests will appreciate and enjoy best and searching for the signs that convince us it should be part of the experience we offer.

There is no shortage of suitors: Float by William Roam, Aveda, Malin+Goetz, Philosophy, and C.O. Bigelow, to name a few.

The first part is the fun stuff — testing different lotions, and fragrances; eyeing the cool package and sleek design; stacking the different products up against each other, literally, to see how they compare. Our CEO's own viscosity index, which measured how watery a hand lotion is, added to the many hurdles faced by the competitors.

But that is hardly the end of the process.

Green, eco-friendly, sustainability these words are tossed around probably a bit too lightly nowadays by some, but not us. Our choice is not going to be just the perfect amenity on the face, but it is also going to be backed by a company that takes dedication to sustainability and the world we live in seriously.

In the selection process, the product is only part of the story and you can bet before we choose, we will study the whole story. We are buying the company not just the product.

Yes, we know that William Roam is aligned with 1% For The Planet and pledges one percent of all sales to environmental organizations.

We also know about Aveda’s Full Circle Recycling Program and that the company has partnered with g2 Revolution, a recycling innovations company, to provide product users a chance to return Aveda packaging and accessories not accepted by municipal curbside recycling programs to their Aveda Experience Centers.

And you can bet we are aware that Malin+Goetz founders Matthew Malin and Andrew Goetz are dedicated animal lovers and have pledged to never test their products on animals. In addition, there is the company’s pretty cool Product Hounds section of its website, dedicated to their “customers’ best friends.”

It matters to us, because we know it matters to you.

So the amenities are overflowing right now in a race to the top of the Troca Hotels list.  We’re putting a lot of thought into what we present to you — when you use these products in our hotels, we hope you will see and feel that attention to detail. The winners of our selection process are to be announced soon — stay tuned.

We look forward to seeing you soon!